Duff & Phelps announced their fourth edition of its Celebrity Brand Valuation Report 2018: “The Bold, the Beautiful and the Brilliant.”
The Indian cricket team captain Virat Kohli and the Bollywood actress Deepika Padukone who had an unforgettable 2018 tops the list.
The cricketer endorsed 24 brands earned USD 170.9 million as of November 2018, He is followed by Bollywood actress Deepika Padukone, who jumped a place higher from the last ranking, with a valuation of USD 102.5 million. She endorsed 21 brands as of November 2018.
Akshay Kumar is in the third position with a brand value of $67.3 million whereas Ranveer Singh has bagged the fourth position with a brand value of $63 million. Shah Rukh Khan has is in the fifth position $60.7 million brand value.
“While Bollywood celebrities dominate the rankings of the top 20 celebrities, sportspersons provide tough competition. Virat Kohli, Sachin Tendulkar, MS Dhoni and PV Sindhu collectively contributed almost USD 241 million, which is over 27 per cent of the cumulative brand value of the top 20 celebrities pegged at USD 877 million,” Duff & Phelps managing director Aviral Jain said.
“The coming together of a power couple creates a larger platform that brands want to leverage to target the youth. This year, power couple Virat Kohli and Anushka Sharma have endorsed around 40 brands together such as Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid,” a report said.
The top two are the only celebrities with a valuation of over USD 100 million. The total value of the top 20 celebrity brands stands at USD 877 million, with the top 10 contributing more than 75 per cent of the total value.